Consumer habits and the market landscape are changing at a faster pace than ever before. That’s why business growth is no longer simply an organizational objective. It is, in fact, critical for long-term survival.

Kritikos is a business strategy group that collaborates with clients to unlock new business potential. We exist to generate transformational ideas that drive profitable growth and ensure the long-term viability of your company.

Our Services

Business Planning

Go-to-Market Strategy

Market Assessment and Customer Insights

Sales Channel Development

Product/Service Development

Organization Alignment, Evolution and Resource Planning

Brand Assessment and Valuation

Investment Potential and Growth Plan Diligence


Fresh Eyes

Most businesses we serve have a lean staff, focused on the task at hand. We are brought in to see beyond the day-to-day and provide a fresh perspective and approach to grow businesses or squelch competitive threats.


Deep Expertise

Our team’s diverse and extensive background allows us to quickly grasp your unique situation, no matter its size or complexity. Our commitment to you is that we will use data, insights and adaptable approaches that allow you to achieve the best outcome possible – whether you seek an aggressive sales goal, a better understanding of your customer base or insight into new markets.


Plan for Success

We get to your business objective fast and then develop ways to successfully meet that objective in a manner that fits your organization and culture. The fit is critical and that’s where we excel.

Your Team




Marketing research, insight development, transformational business ideas.




Crisis planning and oversight, business recovery, executive communications




Entrepreneurial ideas with special attention to orphan products




Strategy, planning, brand development, innovative and disruptive thinking

If you’re ready to uncover new paths to business growth, then let’s talk. The initial consultation is complimentary, and we’re happy to come to you.

Contact Us

Kritikos is a Woodruff Company. © 2017

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